our story

fortitude. n.
strength of mind that allows one to confront pain or adversity with courage; mental power of endurance.

Strength isn’t just physical.
That’s why here at fortitude, we are committed to providing affordable and quality apparel for the everyday person — you don’t have to have abs, a lean bod or ripped muscles to look and feel good in your activewear. Fitness is for everyone.​

fortitude's wears have been tried and tested to make sure that each design meets our desired requirements, which means only the best make it to the market. We know finding the right activewear can be tough, but we are here to make it a breeze. Start your fortitude journey today.


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tried-and-tested for maximum comfort and functionality